Email List
An email list is a database of email addresses that have subscribed to receive emails from an organization. Email lists can be segmented by behavior, demographics, or preferences. Lists require maintenance including removing bounces, complaints, and inactive subscribers to protect deliverability.
List Management
Segment email lists to send relevant content to engaged subscribers. Regularly remove hard bounces and complaints from your list. Run re-engagement campaigns to inactive subscribers and remove those who do not respond. Clean lists have higher open rates, fewer bounces, and better deliverability.
Related Terms
List Hygiene
The practice of maintaining a clean email list by removing invalid and inactive addresses.
Email Segmentation
Dividing your email list into targeted groups based on behavior, properties, or engagement patterns.
Bounce Rate
The percentage of sent emails that couldn't be delivered to the recipient.
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