Email Template
An email template is a reusable HTML structure that defines the layout, styling, and placeholder variables for emails. Templates separate design from content, allowing you to send personalized emails by inserting dynamic data (name, order details, etc.) into predefined slots without rebuilding the HTML for each send.
Template Approaches
Modern email platforms offer several template approaches:
- ●Visual builders - Drag-and-drop editors for non-technical users
- ●Code editors - Raw HTML with template syntax (Handlebars, Mustache)
- ●React Email - Component-based templates using JSX (rendered to HTML server-side)
- ●MJML - A markup language that compiles to responsive email HTML
For developers, code-based templates offer the most control and version management. For marketers, visual builders are more accessible.
Related Terms
Email API
A programmatic interface for sending, receiving, and managing emails from your application code.
Transactional Email
Automated emails triggered by user actions like password resets and order confirmations.
Marketing Email
Promotional emails sent to subscribers for newsletters, campaigns, and announcements.
Need help with email deliverability?
Transmit handles authentication, warmup, and reputation isolation automatically.