Email Glossary

Welcome Email

A welcome email is the first message sent to a new subscriber after they sign up. Welcome emails have the highest open rates of any email type, often exceeding 50 percent. They confirm subscription, set expectations about what content will be sent and how often, and provide immediate value like onboarding links or special offers.

Welcome Email Best Practices

Send welcome emails immediately after signup, not on a schedule. Confirm what the subscriber signed up for. Include a clear call-to-action to get them started. Provide value in the first email, not just promises for later. Use welcome emails to gather more data like name or preferences.

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