Email Glossary

Drip Campaign

A drip campaign is a sequence of pre-written emails sent automatically at predetermined intervals. Unlike one-time broadcasts, drip campaigns deliver the right message at the right time based on a schedule or trigger. Each email in the sequence builds on the previous one, guiding recipients through a journey from awareness to conversion or activation.

Drip Campaign Best Practices

  • ●Start with a goal - Define what action you want recipients to take
  • ●Map the journey - Plan each email's role in the sequence
  • ●Space emails appropriately - 1-3 days between emails is typical
  • ●Personalize content - Use the recipient's name and behavior data
  • ●Include clear CTAs - Each email should have one primary call-to-action
  • ●Exit conditions - Stop the sequence when the goal is achieved
  • ●Test and optimize - A/B test subject lines, timing, and content

Related Terms

Email Automation

Automated email sequences triggered by user actions, time delays, or conditions without manual sending.

Marketing Email

Promotional emails sent to subscribers for newsletters, campaigns, and announcements.

Get started in minutes

Need help with email deliverability?

Transmit handles authentication, warmup, and reputation isolation automatically.