Email Glossary

Email Automation

Email automation is the use of predefined rules and triggers to send emails automatically based on user behavior, time delays, or conditions. Common automated emails include welcome sequences, abandoned cart reminders, onboarding drips, re-engagement campaigns, and post-purchase follow-ups. Automation platforms process events and schedule sends without manual intervention.

Common Automation Flows

  • ●Welcome series - 3-5 emails over the first week after signup
  • ●Onboarding - Guide new users through key features
  • ●Abandoned cart - Remind shoppers of items left in cart
  • ●Re-engagement - Win back inactive subscribers
  • ●Post-purchase - Thank you, review request, cross-sell
  • ●Birthday/anniversary - Personalized occasion-based emails
  • ●Milestone - Triggered when user hits a usage threshold

Related Terms

Drip Campaign

A series of pre-written emails sent automatically at scheduled intervals to nurture leads or onboard users.

Email Segmentation

Dividing your email list into targeted groups based on behavior, properties, or engagement patterns.

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